1000 True Fans

I’ve always thought one person and the internet could make a good living. Kevin Kelly breaks down the math to show you how. It seems easy when you do the math, the hard part is finding that one thing that is worth your time and effort to see the results.  

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This Is Marketing

I’ve had a lot of time driving lately and was super excited to get this new audiobook for Seth Godin. A fan for many years I have read most of his books, but this book is by far his best. I have listened to it twice and in many cases had to pull off the road to take a few notes. …

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MotoAmerica Should Be On Twitch

The motorcycle industry has a challenge. The challenge is to get more young riders in the pipeline. All brands today are after the elusive Millennial and younger demographic, but how do you reach them? Esports is on the rise and streaming platform Twitch has a captive audience. Twitch is a service which allows players to stream themselves playing video games live. You …

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Esports Is The Next Big Thing. Are You Read Player One?

I heard ESports was growing but it never was on my radar. I went to a NASC (National Association of Sports Commissions) Symposium recently and saw a session on ESports and Tourism. The information on the growth of the market blew me away. I love video games but we are always told it’s a waste of time. Not anymore! Here’s …

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Linkedin Video Ads

Linkedin is great when it comes to B@B sales. They have really upped their game in the advertising arena. Much like Facebook, you can now run targeted video ads. Autoplaying video adverts are coming to LinkedIn Source: thenextweb.com/socialmedia/2018/03/29/autoplaying-video-adverts-are-coming-to-linkedin/

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How Important is Design?

Great article on how KTM approached getting into the street motorcycle market. Great lessons in here like building a prototype that has to use off the shelf parts, and looking at current market and trends to pick up clues from customers. This approach can be used in just about any business. Look what you have and see how you can …

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