MotoAmerica Should Be On Twitch

The motorcycle industry has a challenge. The challenge is to get more young riders in the pipeline. All brands today are after the elusive Millennial and younger demographic, but how do you reach them? Esports is on the rise and streaming platform Twitch has a captive audience. Twitch is a service which allows players to stream themselves playing video games live. You …

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How Important is Design?

Great article on how KTM approached getting into the street motorcycle market. Great lessons in here like building a prototype that has to use off the shelf parts, and looking at current market and trends to pick up clues from customers. This approach can be used in just about any business. Look what you have and see how you can …

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