How Important is Design?

Great article on how KTM approached getting into the street motorcycle market. Great lessons in here like building a prototype that has to use off the shelf parts, and looking at current market and trends to pick up clues from customers. This approach can be used in just about any business. Look what you have and see how you can design a new solution.

How Husqvarna Designed More Than Just A Motorcycle | RideApart

How Husqvarna Designed More Than Just A Motorcycle | RideApart

Husqvarna’s new Svartpilen and Vitpilen models are coming this year. We look at the ways in which their unique design language makes them stand out.

Source: rideapart.com/articles/husqvarna-svartpilen-vitpilen-401-701

 

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