This Is Marketing

I’ve had a lot of time driving lately and was super excited to get this new audiobook for Seth Godin. A fan for many years I have read most of his books, but this book is by far his best. I have listened to it twice and in many cases had to pull off the road to take a few notes. Seth has matured in his thoughts since “The Purple Cow” but then again so have I. Marketing has changed as well and I’ve been a part of it all. From direct mail and TV to Social Media and Youtube, it has all changed so fast and keeps changing daily.

This book really makes you take a hard look at not only marketing but at yourself as a marketer. There is so much marketing in the world, how do you stand out? First, start by looking inward and deciding what change you want to make in the world.

This is Marketing

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