This Is Marketing
- November 26, 2018
I’ve had a lot of time driving lately and was super excited to get this new audiobook for Seth Godin. A fan for many years I have read most of his books, but this book is by far his best. I have listened to it twice and in many cases had to pull off the road to take a few notes. Seth has matured in his thoughts since “The Purple Cow” but then again so have I. Marketing has changed as well and I’ve been a part of it all. From direct mail and TV to Social Media and Youtube, it has all changed so fast and keeps changing daily.
This book really makes you take a hard look at not only marketing but at yourself as a marketer. There is so much marketing in the world, how do you stand out? First, start by looking inward and deciding what change you want to make in the world.