Brand Smart
Work smarter not harder
Create Content
From blog post and podcast to Twitter and TikTok content is marketing.
Who are you
talking to?
Knowing your target audience and their values is key to a success.
Having been in the media and advertising business for over 20 years, I have spent most of my life working on OPC “Other People’s Content.” It has provided me with a great career, but it’s time to make your own intellectual property you can profit from. Moving beyond just a hobby, we will explore how to use creativity for fun and profit to develop a thriving business.
From strategy to execution, we will look at today’s trending topics, technologies, and business methods to find a way to thrive in the creator economy.