For the last few years, I have been on my soapbox talking about the importance of esports and gaming culture. “Who wants to watch other people play games?” or “Just go outside and play a real sport.” You have to see the bigger picture of how this all fits together. Twitch, Fortnite, TikTok, Content Creators, it is all the new entertainment. It’s not just Gen Z and kids either. This is the new normal.