I love a good video shoot. Finding a great location, talent, lighting and action! That woud be great for all projects, but sometimes you have to able to work with limitations.
We needed a video spot to promote our yearly Six Bridges Book Festival at the Central Arkansas Library System. We sent the same script to around 60 authors around the U.S. that would be featured either IRL or virtually. I gave them simple instructions, “Use your phone, and have fun.” I gave them a two-week deadline, and of the ones, this is our ad. I also made a vertical version for TikTok.
You will not always have the time or budget to make every video a masterpiece, but as a content creator you have to be able to make the very best with what you have to work with. Think outside the box and have fun.
