In the waning days of 2023, the rumble of discontent grows among the members of the Screen Actors Guild and the Writers Guild. The impending strike looms large, fueled by concerns over AI’s expanding role in the industry and the diminishing residuals from streaming media.
This tension isn’t exclusive to the traditional entertainment industry. It mirrors a reality all too familiar in the world of independent creators. Our narrative is often overshadowed by the spectacle of top players like Mr. Beast and other YouTube stars. Their stories of remarkable success serve as tantalizing bait, luring us into the belief that we too can achieve similar fame and fortune through platforms like YouTube.
But the reality is starkly different. This narrative obscures the fact that these platforms thrive on our creativity, our labor, and our content – most of which is given freely. In return, we’re left navigating an oversaturated market, desperately trying to be heard above the noise. The so-called ‘Creator Economy’ increasingly feels like a mirage, where genuine creativity is sidelined for ‘how-to-make-it’ courses that offer little value beyond a quick profit.
And yes, I admit, I too have fallen into this trap. The allure of fast success can be seductive. But in retrospect, the path I’m carving for myself is not about overnight success or viral fame. It’s about reclaiming the essence of creativity, the joy of making something truly original and uniquely mine.
The question is – how do we change this narrative?
The answer, I believe, lies in embracing the opportunities presented by digital media, the internet, and AI. These tools empower us to own our creative outputs, to control their distribution, and truly connect with our audiences.
The challenges are still monumental. We need to define new business models that ensure fair compensation for our work. We need to navigate the labyrinth of intellectual property rights in a digital world. And most importantly, we need to ensure that in this pursuit of sustainable creativity, our unique voices aren’t lost.
In the end, the goal is to thrive, not just survive. The promise of the internet was to level the playing field. It’s time we hold to that promise. This is not just about a fight for better wages or fair treatment. It’s about reclaiming the narrative of what it means to be a creator in this new digital age. It’s about authenticity. It’s about individuality.
And it starts with us. The creators. The artists. The dreamers.
As I venture into this new journey as an Indie Media Producer, I invite you to join me. Let’s redefine what it means to be a creator. Let’s rediscover the joy of genuine creativity. Let’s build a sustainable future for all creators, independent of platforms that only see us as fuel for their profit engines.
After all, our voices, our creativity, our passion – they deserve to be heard. And it’s time we make that happen.
*This post was co-created with the assistance of ChatGPT, an AI language model developed by OpenAI, and MidJourney AI, a generative AI tool that enhances the process of content creation.