Virtual Echo: Empowering Artists in the Age of AI


I had this idea for a tech company that was spurred by the excitement around the Metaverse, but with the SAG-AFTRA strike and fear of AI, it actually makes more sense. Here is my rough business plan. This is what I thought NFT’s should be used for.

Executive Summary

Virtual Echo is a trailblazing digital twin platform designed to empower artists in the digital era. Our mission is to protect and promote the rights of creatives in the face of emerging technologies like AI and digital cloning. Powered by blockchain technology, we offer a unique solution that allows artists to create and manage their digital twin, controlling its use and monetization in an expanding digital realm. With recent industry upheavals, such as the SAG-AFTRA strikes, the need for such a platform is immediate and pressing.

Company Description

Founded with the ethos of supporting independent creators, Virtual Echo represents the fusion of artistry and technology. At our core, we believe in protecting the individuality and intellectual property rights of creatives, even as we push the boundaries of technological advancement. Our platform uses blockchain technology to ensure the exclusive permission and licensing rights of artists over their digital twins, bringing control back to the creators.

Market Analysis

The potential market for Virtual Echo is expansive, encompassing film, television, music, games, and virtual events. Our primary target demographic includes independent artists and creatives who are excited about digital media’s potential but desire to maintain control over their creative identities. With the growth of the metaverse and the escalating apprehension surrounding AI and digital cloning, the timing and potential for Virtual Echo are unmatched.

Product or Service Description

Virtual Echo’s primary service is the provision of a platform for artists to create, manage, and monetize their digital twin – a virtual representation imbued with their unique expressions, gestures, and voices. Our proprietary blockchain-based system ensures artists’ exclusive permission and licensing rights over their digital twin. This technology promises the artist control over how, where, and by whom their digital likeness is used.

Marketing and Sales Strategy

Our marketing strategy involves directly targeting creatives through social media campaigns, partnerships with creative guilds and unions, and thought leadership within the creative tech space. Our sales strategy is based on a commission system, where we earn a percentage of the licensing revenue generated by the digital twins, aligning our financial success with that of our users.

Financial Plan

Virtual Echo’s revenue model is contingent on a commission-based system from the earnings made from licensing the digital twins. We aim to secure funding to cover our initial development, marketing, and operating expenses, expecting to reach profitability within the first three years of operation as user adoption increases and licensing deals are secured.

Final Pitch

In a rapidly changing digital landscape, artists need a tool that allows them to leverage new technologies while protecting their creative control and intellectual property rights. Virtual Echo is that tool. It combines the creative potential of digital twins with the protective power of blockchain technology, enabling artists to explore the digital world on their terms. Join us as we shape the future of the creative economy and define a new era of empowered creativity in an AI-dominated world. Together, let’s make the digital space safe for artistry and creativity.

As an Indie Media Producer, Brant Collins embraces authenticity and individuality, sharing his experiences with fellow creators. This post was co-created with the assistance of ChatGPT, an AI language model developed by OpenAI, and MidJourney AI, a tool that enhances the process of content creation.