The short version
Comedian Druski's November 7 debut as host of "Saturday Night Live" was the most-watched episode in the show's history on Peacock, according to NBC, and drew 424 million social video views within three days, per Variety. Nielsen data cited by LateNighter put the live-plus-same-day television audience at about 5.6 million viewers, the show's biggest broadcast crowd in two years. The episode followed a Miami-Notre Dame football game that averaged 8.5 million viewers. NBC has not released a Peacock audience figure, and social views do not equal unique viewers. Druski, a digital-native creator, also signed a multi-year Netflix deal four days before the episode aired, with his first series premiering December 1. Nielsen's Live+3 numbers are still to come.
My take
This is why having an email list or other ways to capture your audience/fans. Online platforms are like "Digital Sharecropping", you are building your business on rented land. Build a website, capture email addresses and engage with your fans so you too can bring them with you. If you own the attention you can extend your brand anywhere.
Source: Net Influencer. The summary above is my own; read the original for the full story.