The short version
Netflix, Disney+ and other streaming platforms are courting YouTube creators, and YouTube is pushing back, according to a report from The Hollywood Reporter cited in the article. Traditional media companies want to reach younger viewers, and creators bring built-in followings and can make content faster and more cheaply than major studios. Netflix began with kids and family programming, signing deals with CoComelon and Ms. Rachel, among others. After those shows became some of its most-watched in their category, it approached creators in other genres and commissioned original work.
YouTube is responding with incentives and warnings, including a suggestion that creators who move to traditional media may lose eligibility for YouTube Select, its premium advertising program. Many creators are keeping a presence on YouTube, where they have more creative control and an established audience.
My take
Every platform is looking to find lower cost content to sell ads against. Streamers are working with way smaller budgets than traditional production. The catch is most streamers do not have the skill or staff to produce at a rate the platforms want. We will see what succeeds, kids programming makes a lot of sense, but episodic dramas and sitcoms are a heaver lift. It is not as simple as going live from your beadroom anymore.
Source: The Future Party. The summary above is my own; read the original for the full story.